Knowledge, Contacts, Ideas, and Perspective

Doing business in Africa isn't easy or simple—you need independent information, local sources, and unbiased advice. Tap into our deep knowledge and vast network as you seek new markets or evaluate opportunities in sub-Saharan Africa—or as you look at doing business or investing on the continent for the first time.

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ASP offers business intelligence, network, and advisory services to support your decision-making. We’ve made 40+ trips to Africa since 2007, published 50+ reports for clients, and built a network of over 10,000 names. We've done the legwork for you, and we are uniquely positioned to help you make smarter choices about your Africa strategy.

Melissa Cook is the Founder and Managing Director of African Sunrise Partners, and a member of the President’s Advisory Council on Doing Business in Africa. She is a tireless traveler, relentless networker, and constant source of ideas and connections. Ms. Cook has traveled well over 5 million air miles in her long research career, always in search of markets on the cusp of major change.


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Neither any information nor any opinion expressed on the web site, constitutes an offer, or an invitation to make an offer or solicitation, to buy or sell any securities, options, futures, swaps or other derivatives. Our market commentary is prepared for general circulation and is circulated for general information only. It is not intended to recommend or serve as the basis for any particular investment or other transaction. It is not intended to address the specific investment objectives, financial situation and the particular needs of any specific person who may receive a report or view this website. Investors should seek financial advice regarding the appropriateness of investing in any securities or investment strategies referenced in our or otherwise related to our market commentary and should understand that statements regarding future prospects may not be realized.